EVOLUTION OF BLVCK045

Sep 13, 2021

Ayabulela Abs Fatuse has been the talk of the town since last year when his brand, Blvck045, broke Komani’s streets.

Fatuse was born an entrepreneur as his early days of grinding were back when he was 13. He used to sell sweets at school, and since then, he grew an overwhelming passion for entrepreneurship. Just after his high school exit, he cofounded Veni Vidi Vici with Clout_Apparel‘s brand owner. When Veni Vidi Vici ended up not getting out of the market as expected, they parted ways. That’s when Blvck045 and Clout_Apparel came to life. Blvck045 was established in 2019. The Blvck045 brand represents a big dog that goes through the most in the world but still, it is not dead yet. The brand ran under Fatuse’s management, Alive Sifuba as the chief executive officer, and Achumile Dywili as the brand ambassador. The brand grew from strength to strength with Liyema Majikela, Owethu Klass, Zuqhame Gali, Zukhanye Majikela, etcetera as friends to the brand’s work. The brand’s big break was during the lockdown. 2020 became the year the consumers of local brand work saw the industry with a different lens. Fatuse made the Komani youth uniform with his brand because most people wanted to wear the brand and wore it. It was cool to do so, and who was going to town last year without rocking one of Blvck045’s merch?

Fatuse took the town by storm when everyone saw it cool to be a brand ambassador. His signature of making brand ambassadorship a trend saw newly established brands heavily embracing their brand ambassadors. The latest brand ambassador of Blvck045 was Aphelele Citani who has taken a break because of matric work. The conversations were opened about the industry, and the brand paved a way for many brands that are still outgoing and dead ones too. One of Fatuse’s biggest moments is showcasing his merchandise in last year’s Miss Schools Eastern Cape at Skhweyiya Hall. The support was crazy, and from that day he realised how much love the town had for him.

**Ayabulela Abs Fatuse and team at Skhweyiya Hall (Facebook)**

This is the day that will forever be special to me. This is the day I realised I’m here for a purpose. This is the day I realised that Queenstown is full of support. On this day Blvck045 Clothing BeastMode was born. God Bless The Grind. Those who were with me after this event saw how emotional i was,to me this is THE HIGHLIGHT OF MY LIFE.

Fatuse continued his reign of showcasing his merch from different pageants in the likes of Sterkstroom beauty pageant and CloseUp Model Agency showcase. Blvck045 has grown to do Blvck045 Supplies, Blvck045 Hubbly Rentals, 045 Cabs, and Blvck045 Experience that is yet to kick off.

**Zuqhame Gali, Liyema Majikela, Ayabulela Abs Fatuse and Zukhanye Majikela (Facebook)**

The trio, Zuqhame Gali, Liyema Majikela, and Zukhanye Majikela decided to successfully launch their own brand after witnessing the tip of the iceberg from the big dog. Their brand, D I R T Y S T E E Z was launched this year after they parted ways with Blvck045.

Fatuse is managing undoubtedly the biggest brand locally with Blvck045. His biggest cheques come from McDonald’s and Girls’ High School under Blvck045 Supplies. He has been holding it all down and has transformed his brand to accommodate all fields as BLVCK045 EMPIRE.

After being quiet, Fatuse blew everyone’s mind after making his first car a cab. This showed how Fatuse is married to this business passion. On his beast mode, he was shuttered when his car’s back window was broken one night. He didn’t know who did such an evil act but pushed harder from such an incident. Blvck045 is turning two years old this month, while Fatuse is turning 21 years old today. It’s a happy birth month and day in BLVCK045 EMPIRE. Out of this empire, Fatuse has created jobs as he ran Sales Rep vacancies for the likes of Hlogi Mnisi, Banelisiwe Matshoba, and Mihlali Nkopo to name a few.

BLVCK045 CATALOG

Sifuba is assumed to have parted ways with the brand as she has been recently invisible in Blvck045 recent works.

Dywili isn’t active as the brand ambassador of Blvck045, although he’s still a friend of the brand. He started working last year when he was doing matric.